Over the last decade the popularity of podcasting has absolutely skyrocketed. It’s an incredible platform that allows people to go into extended conversations and gives individuals and businesses the opportunity to have their own modern day radio show. Recent statistics show that 24% of Americans (68 million) listen to podcasts on a weekly basis, with 80% of total podcast listeners being under the age of 55. Podcasting is a great way to market and build your brand especially to younger generations. If this technology is something you want to start taking advantage of, luckily for you, setting up your own podcast is fairly simple. Here’s what you need to do:

  1. Come up with a name and create branding around it: First thing is to come up with a name for your show and create some artwork for it so you can build your brand.
  2. Invest in audio equipment: If you’re just getting started and want to keep it simple, just invest in a podcasting microphone. You’ll also need something to record the audio for when you go live. If you have an iPhone you can easily find an external microphone (just a simple Google search will point you in the right direction) that is compatible and you can record your live show directly onto your phone with the voice memo app.
  3. OPTIONAL – Advanced recording and editing: If you want to step up the production quality a level, you can record onto your laptop. If you have a MacBook, the garage band app works great and even gives you the ability to edit the audio recording. There is also a free, downloadable program called Audacity that allows you to record and edit your podcast.
  4. Setup hosting: Just like the Youtube platform hosts videos, you’ll need to find a website that can host your podcast. One that I’ve used in the past and would recommend is called Blubrry. They have different plans available depending on how much content you plan on creating and will provide you the proper RSS feed which is needed if/when you submit your podcast to iTunes. There are plenty of other hosting platforms you can choose from as well. Another one I’ve found is Squarespace which is a website builder/host. If you have a Squarespace website, you can host your podcast there as well.
  5. Create iTunes account and submit podcast: Next you want to submit to iTunes or any other audio platform (Google Podcasts, Spotify, Soundcloud, Stitcher Radio, etc.). You’ll need at least one completed episode of your podcast before you can submit it. You’ll also need an active Apple ID. Once you have those ready, go to itunesconnect.apple.com and login with your Apple ID. Next you’ll enter in your RSS feed link (this is provided by your podcast host, and it’s the link that connects the host where all your episodes are to iTunes itself). Every time a new episode is uploaded, iTunes will automatically pull from this link to update and the new episode will become available. To finalize the setup, simply follow the onscreen instructions—you’ll input your podcast name, description, and upload the logo/artwork. Click submit and you’re done—It may take iTunes a few days to approve it.
  6. Get the word out: Use your website and social media to promote your podcast and provide a link to where it can be listened to and/or downloaded.

Congratulations you’re done! You now have one more way to build your brand, promote your business and engage with people.