As a business owner, you hold close to your heart the mission and values of your business and everything that makes you proud to work day in and day out to have a successful business that brings you joy. There should be as much heart and soul, if not MORE in your marketing to successfully communicate your mission. Let’s go over when it is important to call in an expert to help communicate your mission.

  1. Do you have the skill? There are many programs and resources out there such as Fiverr and Canva that can give pre-maid templates for building graphic design projects such as social posts, flyers, postcards, logos, etc. These resources come at a great financial advantage, but the saying of “you get what you pay for” is always true in the world of art. Do you have the skill that will allow you to have graphic representations of your business that effectively communicate your mission? If not, it’s time to invest in an expert.
  2. Are there more profitable things you should be doing? Let’s be honest, if you are the owner of a high-end plumbing company and pay yourself a salary averaging lets say $75 an hour, would you rather invest that hour into training others to have that same skill to be able to take on more jobs? Or would you rather spend multiple hours creating a social post that brings in hopefully one job? Remember your value. I’ll trust you to install my new bathroom shower and you trust me to work on your next marketing campaign. You will get more jobs, and I will have less leaks. We will both be glad we invested in the experts.
  3. Are you planning to spend a significant amount of money on marketing? If you plan to spend $50,000 dollars a year on marketing, what do you hope to get back in return? If you are planning to spend such a significant amount of money on your marketing, you better make sure that its is someone who is taking care of your needs to bring your business in at least $50,000. If you can’t guarantee you are able to bring in the dough with marketing, it’s time to invest in an expert.

Moral of the story is, you will know when it is time to call an expert. If you are paying yourself more to do the work personally then you would hiring a marketing agency, its time to find a marketing agency that best fits your needs and can successfully communicate the message you hope to share with your customers.