For the Love of Marketing

I fell in love with Human Psychology in college. It was like I had discovered a world where my analytical mind, random knowledge retention, and joy in behavioral observation didn’t freak people out. 

I find it a challenge to “reign it in” when it comes to talking about a subject I love. Even with years of practice, anytime I get excited, I tend to talk louder, faster, and more in depth than anyone else can seem to stand. And while I’ve watched hundreds, possibly thousands, of eyes “glaze over” in my life, I always knew deep down that these traits would help me somehow.

As a five year old, I wanted to be a clown someday. I remember dreaming of how much fun it must be to be a part of a circus, making people laugh and bringing joy at the simplest of silly acts. Years later, in the early barrage of being asked what I would be when I grew up, I began to wonder about marketing. At the time, I didn’t actually know what to call it, but after telling my dad that I believed I could convince anyone to buy anything, “even this pencil!” he said I might be perfect for marketing.

This may come as a shock, but no, I did not realize my dream of professional “clownship,” but I like to think that clowning around definitely has its place in my career.

Like many millennials, years went by and the expectation of furthering my education, choosing a career, managing expenses, and finding a life partner all began to shape my future, rather than my dreams. I found myself floating from job to job, counting down the hours until I was to clock in and spend my shift being told that I talked too much, was smart yet overwhelming, needed to know my place and stop trying so hard, that I was too emotional, too invested in my coworkers, and too focused on life outside of work. As easy as it is to get caught up in how angering those judgements were, I look back on it now as a period of time when the jobs I worked did not fit who I was and they never would, no matter how hard I tried.

I was meant to talk too much, to have too many random facts stored in my head, to watch people’s behavior and how they found joy in life. Sitting on the bleachers at a school assembly in ninth grade, I had fun telling my friends how a fellow student’s body language spoke to their personality and emotional state. These moments were long before I found the world of psychology, marketing, and a community of people that valued my strengths.

I remember the first day I woke up for a job that I truly loved. The thought popped into my head, “Wow. For the first time I’m counting down the hours until I get to sit in that office chair. I can’t wait to get to do this for the rest of my life!” 

When was the last time you thought that? 

Of course my goal here is to provoke thought—to challenge those who aren’t fulfilled, empower those who don’t quite fit, and to virtually high-five those living out their dreams. My love of marketing is far deeper than just marketing, it’s a love of people. It is an honor to seek out the why behind their behaviors, aspirations, appearance, etc. And it’s a joy to bring that to the forefront of their businesses.

Washington Concept is built on this fundamental truth: in an ever changing world, the only constant in marketing is humans. We are a team comprised of people who genuinely love people, thrive on relationships, adventure, making connections across the globe and maintaining those friendships.

When you work with Washington Concept, it is this team that fights alongside you when the world changes, supports you when the inevitable doubt creeps in, and celebrates your successes in both professional and personal environments. We aren’t just a marketing agency, we are your team.