How to Start a Podcast?

Over the last decade the popularity of podcasting has absolutely skyrocketed. It’s an incredible platform that allows people to go into extended conversations and gives individuals and businesses the opportunity to have their own modern day radio show. Recent statistics show that 24% of Americans (68 million) listen to podcasts on a weekly basis, with 80% of total podcast listeners being under the age of 55. Podcasting is a great way to market and build your brand especially to younger generations. If this technology is something you want to start taking advantage of, luckily for you, setting up your own podcast is fairly simple. Here’s what you need to do:

  1. Come up with a name and create branding around it: First thing is to come up with a name for your show and create some artwork for it so you can build your brand.
  2. Invest in audio equipment: If you’re just getting started and want to keep it simple, just invest in a podcasting microphone. You’ll also need something to record the audio for when you go live. If you have an iPhone you can easily find an external microphone (just a simple Google search will point you in the right direction) that is compatible and you can record your live show directly onto your phone with the voice memo app.
  3. OPTIONAL – Advanced recording and editing: If you want to step up the production quality a level, you can record onto your laptop. If you have a MacBook, the garage band app works great and even gives you the ability to edit the audio recording. There is also a free, downloadable program called Audacity that allows you to record and edit your podcast.
  4. Setup hosting: Just like the Youtube platform hosts videos, you’ll need to find a website that can host your podcast. One that I’ve used in the past and would recommend is called Blubrry. They have different plans available depending on how much content you plan on creating and will provide you the proper RSS feed which is needed if/when you submit your podcast to iTunes. There are plenty of other hosting platforms you can choose from as well. Another one I’ve found is Squarespace which is a website builder/host. If you have a Squarespace website, you can host your podcast there as well.
  5. Create iTunes account and submit podcast: Next you want to submit to iTunes or any other audio platform (Google Podcasts, Spotify, Soundcloud, Stitcher Radio, etc.). You’ll need at least one completed episode of your podcast before you can submit it. You’ll also need an active Apple ID. Once you have those ready, go to itunesconnect.apple.com and login with your Apple ID. Next you’ll enter in your RSS feed link (this is provided by your podcast host, and it’s the link that connects the host where all your episodes are to iTunes itself). Every time a new episode is uploaded, iTunes will automatically pull from this link to update and the new episode will become available. To finalize the setup, simply follow the onscreen instructions—you’ll input your podcast name, description, and upload the logo/artwork. Click submit and you’re done—It may take iTunes a few days to approve it.
  6. Get the word out: Use your website and social media to promote your podcast and provide a link to where it can be listened to and/or downloaded.

Congratulations you’re done! You now have one more way to build your brand, promote your business and engage with people.


When is it time to call the experts?

As a business owner, you hold close to your heart the mission and values of your business and everything that makes you proud to work day in and day out to have a successful business that brings you joy. There should be as much heart and soul, if not MORE in your marketing to successfully communicate your mission. Let’s go over when it is important to call in an expert to help communicate your mission.

  1. Do you have the skill? There are many programs and resources out there such as Fiverr and Canva that can give pre-maid templates for building graphic design projects such as social posts, flyers, postcards, logos, etc. These resources come at a great financial advantage, but the saying of “you get what you pay for” is always true in the world of art. Do you have the skill that will allow you to have graphic representations of your business that effectively communicate your mission? If not, it’s time to invest in an expert.
  2. Are there more profitable things you should be doing? Let’s be honest, if you are the owner of a high-end plumbing company and pay yourself a salary averaging lets say $75 an hour, would you rather invest that hour into training others to have that same skill to be able to take on more jobs? Or would you rather spend multiple hours creating a social post that brings in hopefully one job? Remember your value. I’ll trust you to install my new bathroom shower and you trust me to work on your next marketing campaign. You will get more jobs, and I will have less leaks. We will both be glad we invested in the experts.
  3. Are you planning to spend a significant amount of money on marketing? If you plan to spend $50,000 dollars a year on marketing, what do you hope to get back in return? If you are planning to spend such a significant amount of money on your marketing, you better make sure that its is someone who is taking care of your needs to bring your business in at least $50,000. If you can’t guarantee you are able to bring in the dough with marketing, it’s time to invest in an expert.

Moral of the story is, you will know when it is time to call an expert. If you are paying yourself more to do the work personally then you would hiring a marketing agency, its time to find a marketing agency that best fits your needs and can successfully communicate the message you hope to share with your customers.


Authentic vs Stock Images

You will hear me ask, “Is the branding consistent?” at least twenty times while working on a project. The power of brand recognition can be seen in a shape/color causing your mouth to water, a smell associated with shopping for clothing, or even a voter’s choice on their ballot. The logo on your website or business card, is not your brand, it is a symbol of your brand. Branding goes deep into the heart of a business and its customers, establishes trust, and therefore must be shared to reach new customers. 

It is important that you know your branding: the mission of your business, what you believe, and what your ideal customer believes. Then, use this to filter logo ideas before choosing the right one.

When looking to have a logo designed, here are some helpful steps to get you there:

  • Use your Ideal Customer Profile to determine what visuals appeal to them (color, font choice, design styles, etc.).
  • Share this information with a designer, explaining that you need a symbol that reflects your branding. Don’t be afraid to request a few mockups to choose from.
  • Be weary of who you share logo mockups with when trying to choose the best option. I recommend asking the opinion of no more than 2 other people, both who fall within your Ideal Customer Profile, to avoid having “too many cooks in the kitchen.” 
  • Remember to trust your gut! It is usually the business owner that knows their Ideal Customer best.
  • Once your logo, aka symbol, is chosen, use it! Be proud of it! Make sure it stays consistent and is placed everywhere your business is represented.
  • Keep it! I recommend that businesses don’t change their logo. If it is in need of some refreshing, an updated logo can be valuable to maintain a visual link to established customers while reaching new ones. It is not uncommon for new businesses to change their logo multiple times in their early years, but once you’ve settled on your branding, you will want that logo to stay the same.

For those of you looking to save on costs, fiverr.com is a great place to start. Similar to etsy.com, this website connects you with designers that are willing to design a basic logo based on the small amount of information you give them. Some fees start at $5 while others cost more. You may not come away with all the file types, sizes, and color options you’d like, but as a starting place with very little risk, fiverr.com is excellent. I once recommended them for a friend who was looking to design family reunion t-shirts. In the end, they were very happy with the price and as the logo would never be used commercially, Fiverr was perfect.

If you are looking for a more custom approach, feel free to reach out to us! Our design approach includes upcoming marketing and design trends, all so your logo is visually fresh for the years to come. We also meet with you to discuss styles, color meaning, your business’ branding, mission, and mockups, all to create a symbol that reaches your Ideal Customer. You will receive the original vector file and multiple sizes, file types, and colors with indefinite rights for any commercial use.

Regardless of what designer you go to, a logo is powerful—as a symbol of your brand, be sure to choose wisely and use it often.


Logo Design & Symbolism

You will hear me ask, “Is the branding consistent?” at least twenty times while working on a project. The power of brand recognition can be seen in a shape/color causing your mouth to water, a smell associated with shopping for clothing, or even a voter’s choice on their ballot. The logo on your website or business card, is not your brand, it is a symbol of your brand. Branding goes deep into the heart of a business and its customers, establishes trust, and therefore must be shared to reach new customers.
It is important that you know your branding: the mission of your business, what you believe, and what your ideal customer believes. Then, use this to filter logo ideas before choosing the right one.
When looking to have a logo designed, here are some helpful steps to get you there:
  1. Use your Ideal Customer Profile to determine what visuals appeal to them (color, font choice, design styles, etc.).
  2. Share this information with a designer, explaining that you need a symbol that reflects your branding. Don’t be afraid to request a few mockups to choose from.
  3. Be weary of who you share logo mockups with when trying to choose the best option. I recommend asking the opinion of no more than 2 other people, both who fall within your Ideal Customer Profile, to avoid having “too many cooks in the kitchen.”
  4. Remember to trust your gut! It is usually the business owner that knows their Ideal Customer best.
  5. Once your logo, aka symbol, is chosen, use it! Be proud of it! Make sure it stays consistent and is placed everywhere your business is represented.
  6. Keep it! I recommend that businesses don’t change their logo. If it is in need of some refreshing, an updated logo can be valuable to maintain a visual link to established customers while reaching new ones. It is not uncommon for new businesses to change their logo multiple times in their early years, but once you’ve settled on your branding, you will want that logo to stay the same.
For those of you looking to save on costs, fiverr.com is a great place to start. Similar to etsy.com, this website connects you with designers that design basic logos based on the small amount of information you give them. Some fees start at $5 while others cost more. You may not come away with all the file types, sizes, and color options you’d like, but as a starting place with very little risk, fiverr.com is excellent. I once recommended them for a friend who was looking to design family reunion t-shirts. In the end, they were very happy with the price and as the logo would never be used commercially, Fiverr was perfect.
If you are looking for a more custom approach, feel free to reach out to us! Our design approach includes upcoming marketing and design trends, all so your logo is visually fresh for the years to come. We also meet with you to discuss styles, color meaning, your business’ branding, mission, and mockups, all to create a symbol that reaches your Ideal Customer. You will receive the original vector file and multiple sizes, file types, and colors with indefinite rights for any commercial use.
Regardless of what designer you go to, a logo is powerful—as a symbol of your brand, be sure to choose wisely and use it often.


Identifying Your Ideal Customer

What is your ideal customer? This is a FOUNDATIONAL question for your marketing strategy. Ideal customer, ideal client, regular patron, frequent shopper, whatever you call them, they are vital to your success as a business. In a recent meeting, I described the ideal customer as not necessarily someone you want buying your product, but rather someone that already is buying it. This customer is easy to work with, probably one of your favorites to walk in your store, likely, you could even see yourself as their friend.

My favorite Simon Sinek quote is, “The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.”

So, what do you believe? When determining the ideal customer for a client, this is the first step. Before social media took hold of the world, a lot of advertising was based on demographic: age, race, sex, or even location. But now, as we have mobile devices in our pockets and purses that follow us everywhere we go, listen to our every conversation, analyze our search history and even relationships with others, successful advertising must focus more on the psychographic: attitudes, aspirations, beliefs, what makes them who they are. To make things a little less complicated, demographics focus on who the customer is whereas the psychographics focus on why they buy. 

With the psychographic leading the way, the path of discovering your ideal customer is fairly simple. Take a look a those customers that are easy to work with, that are already buying what you’re selling, and think about their lifestyle. While this process is made even easier by the lovely algorithms on your favorite social media platforms, this specific kind of targeted marketing can be done by answering these questions below:

  • What do they do for fun?
  • What do their relationships look like?
  • What, in life, do they value/prioritize? (ex. family, fitness, spiritual beliefs, work, health, time, etc.)
  • What do they find fulfillment in?
  • What are their dreams/goals, either personally or professionally?

While I’m sure there are more ways to identify your ideal customer, creating a profile that gives you a deeper understanding of the type of person, aka audience, you are marketing toward, will help you to stay consistent in your strategy. Not only will this ideal customer be easier to work with, but they are already 20% more likely to buy from you, simply because they are who they are. And, when the time comes to invest in paid ads on that favorite social media platform, you will know exactly who to target because you will get the greatest return on your investment.

I’ll leave you with this example: Let’s say you run a housekeeping business. You have found that your ideal customer is the busy family, where parents work, children participate in sports programs, they love to travel, and spending their precious time cleaning takes away from quality time as a family. 

Your business happens to be located within the heart of a university community that is also fairly diversely populated. When the time comes to run an ad, you have the option for the ad to be presented to everyone within a 30 mile radius, or to select filters that allow you to only present the ad in front of the people that fit perfectly in your ideal customer profile.

Remember, each person to see your ad costs you money. Do you think it is wiser to advertise to everyone, or just your ideal customers (again, who are already 20% more likely to buy from you, just because of who they are)?